This is my capstone course for advertising and public relations (strategic communications) majors. In this course, my agency teams and I are in charge. We were assigned our client, Midwest Dairy, and given objectives/goals to work towards throughout the semester. Our main goal was to better the dairy perceptions in Gen Z audiences, focusing on K-State. Our campaign, "Too Good To Forget" targeted our audience with nostalgia. By reminding our audience of their childhood memories involving dairy, we worked towards reminding them of what they already know.

**Our pitch presentation is in order below - starting with the video and ending with "Questions"**